Competitive Advantage offers more than construction market research. We provide expertise in construction sales and marketing to help you maximise growth via product selection.

To share our knowledge and experience we have created the Construction Sales & Marketing Knowledge Hub. This hub offers sales and marketing tools specific to construction markets

Designed for the construction sectors’ sales and marketing professionals. A toolkit of information and guidance to help you deliver business strategies that gain results.

Competitive Advantage Consultancy specialises in helping building product manufacturers to be more effective at getting their products selected. Offering more than construction market research, we can work with you to inform and develop your strategy, with a range of sales and marketing tools all designed to help you effectively influence construction product selection.

Our skill in researching construction markets, via bespoke client projects or through our range of published reports, means we are uniquely placed to help you develop targeted communications and engagement strategies. We can also share our expertise with you in developing your construction CPD material, technical literature and the creation of standard specification documents. Our knowledge and understanding of the construction industry allow us to understand your needs, providing you with tailored support for your specification, sales and marketing strategies.

Founded in 1999 by Chris Ashworth, our specialist team have been recruited from sales, marketing or specification roles within the construction sector. This experience means that not only are we marketing experts, we are also familiar with the construction sector and the challenges you face. Sharing our construction specification, sales and marketing knowledge to make you more effective is what we do.

Experienced at evaluating construction decision makers, we can inform your sales, marketing and product development. Working with you to develop a fact driven strategy, which we can also support the implementation of. Our aim is to help you develop and implement effective strategies, so you deliver on your specification. sales and marketing goals and maximise business growth.