Competitive Advantage was founded in 1999 by Chris Ashworth. Our specialist team have been recruited from sales, marketing or specification roles within the construction sector. With a combined experience of over a century and a half (at least that’s all we are prepared to admit to!) this experience means that not only are we marketing experts, we are also familiar with the construction sector and the challenges you face. Sharing our construction sales and marketing knowledge to make you more effective.
Although we work for all sectors of the industry, many of our team started their careers working for building product manufacturers, which gives us a good understanding of the challenges faced by construction product manufacturers and hence helps us as problem solvers.
In addition to his role as Vice Chairman of the Chartered Institute of Marketing Construction Industry Group (CIMCIG), Chris is a past member of the BIM4M2 steering group and the government’s Green Construction Board Promotional Working Group. His articles on sales and marketing in construction are regularly posted by industry publications.