Training

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Construction sales and marketing training

Construction industry courses

We focus our courses on construction marketing or construction sales challenges. Training is run by experienced construction professionals sharing their sales and marketing expertise.

While there are many sales and marketing training providers, very few have a focus on the construction industry.

Whether new to the construction industry or experienced there is always something for you to gain from these programmes.

Competitive Advantage are constantly researching the construction industry market and participating in construction industry groups, therefore we have a very good understanding of what drives construction decision makers – this is included in our seminar material, with established theory, supported by practical experience.

Our training topics include:

1. Creating Demand through Specification
2. Communicating with Specifiers
3. Understanding the Construction Industry
4. Marketing in the Construction Industry
5. Construction Industry Sales Skills
6. Delivering effective CPD

Our training programmes are delivered in a variety of forms:

In-house courses

Held at your premises and tailored to your needs, drawing on material from our range of standard programmes.
A cost-effective means of providing your team with sales and marketing training specific to the construction market.

Courses are run in a relaxed environment, questions and discussion is encouraged.

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Open training courses

Ideal for companies with just one or two people requiring sales and marketing development specific to construction.
We schedule a few courses over the year, usually in Spring or Autumn. Each course lasts one day and is held in a central location such as London.

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Online Learning

We are developing a range of online learning packages covering our most popular topics in our standard programmes.
These provide easy access training in bite size sessions and are affordable and without the need to travel.

See our Online Learning section for details of the training units available.

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What our customers say

Discover the satisfaction of our clients through
glowing reviews that speak to the excellence of our services.

"I found Chris really knowledgeable and he gave good examples from his personal experiences. The training provided very useful tools to help me improve and help improve my internal support. Makes me think more about what I can do and how to use my time more effectively."
Director of SalesGlazing Vision
"Refreshing, worthwhile, well presented. Top drawer."
"Very good, very interesting. Lots of good ideas!"
"Loved every minute of it."
"The team got a lot out of the training and the market understanding has significantly increased. This was one of the best trainings for specific markets that I have ever attended!"
Commercial LeaderAllegion
"The course was first class. I can share with you that one of our sales reps has used a new strategy learned from the course, resulting in the success of arranging a CPD with a major architect practice that we have not been able to get into before!"
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