Technical literature delivers fact-based information about your construction product; allowing the construction specifier to fully understand how your construction product is used, any constraints in its application, the performance it delivers and how to specify it correctly. Importantly it will form part of the audit trail for construction projects. It is important that it is thorough but concise, accurate and reflects current standards and installation practices.
Building product literature plays an important role in your construction marketing strategy
It is key to explaining your Company and its construction product credentials and creating the desire to use your products.
To help manufacturers ensure their literature will do what’s required Competitive Advantage have developed a Construction Literature Health Check.
This comprehensive construction literature ‘health check’ provides valuable insight into the effectiveness of your construction literature.