The key to a mystery shopper is keeping it simple and having clear objectives for the ‘shopper’ to cover when presenting their enquiry.
Working with you we will clearly identify your objectives, defining the issues to be covered by the ‘shopper’. Our construction knowledge allows us to successfully pose as a prospective customer, understanding your construction product portfolio, allowing for a believable buying scenario.
Competitive Advantage has been conducting construction market research since 2000. We are experienced at conducting mystery shopper via site visits to stockists, telephone, online or a combination of these. As part of the process we conduct a pilot, allowing you to make adjustments before rolling out the full survey.
Our commercial experience of the construction industry means that as well as reporting research findings, we are able to interpret these effectively and make sound business recommendations.