Market Feedback and Evaluation

Market feedback and evaluation for the construction sector

Market feedback and evaluation is vital for informing your construction business strategy. Regular evaluation of the construction market provides you with a complete understanding of your marketplace and the construction sectors you operate in; giving insight into the key drivers, what the opportunities and challenges are and how things are evolving. Regular construction market evaluation also demonstrates how you are placed against your competitors, comparing strengths and weaknesses, including price. This market knowledge is vital for informing your specification strategy.

Construction market feedback and evaluation

To make informed decisions you need to fully understand your construction market sector. That means understanding:

Construction market size and your share of it
Which construction sectors you are most successful in and why?
What the growth prospects for these construction market sectors are, in the short to medium term
Other construction market sectors which offer growth potential

The benefits of construction market feedback and evaluation:

Enables you to fully understand the construction market and so make informed decisions when developing your construction business & marketing strategy
Be confident of making the right decision in terms of construction product investment and development
Identify opportunities for new and existing construction products and services
Anticipate future demand in construction markets
Identify new construction market sectors you could move into and the risks
Track progress and evaluate success for your construction business or a particular product or service

The benefits of working with Competitive Advantage for construction market research:

We have been conducting market research for the construction sector since 2000
Our specialist team have been recruited from sales, marketing and design roles within the construction sector
We are experienced at interviewing construction industry decision makers: architects, engineers, project managers, estimators, large & small contractors, sub-contractors, tradesmen, distributors, wholesalers and merchants.
We publish standard reports that can be drawn on to complement your market research findings
Our commercial experience means that as well as reporting findings we can interpret these effectively and make sound business recommendations
If your market research identifies a training requirement, or a need for strategy development we have the expertise to support you with this
We provide high quality, informative data at an affordable cost