Focus groups specifically for the construction sector
Focus groups are particularly valuable in the construction sector when:
- Researching attitudes to a new construction product
- Assessing your construction product literature
- Completing a re-branding exercise
Focus groups are an ideal environment to test opinions or discuss new ideas with construction decision makers. They work in a far less structured manner than a standard construction market research interview, with a facilitator guiding the discussion.
The benefits of conducting construction industry focus groups
- The relaxed environment allows for one participant’s opinions to spark thoughts from others
- You can gauge opinion from members of your key target market across several construction sectors
- Informal discussion allows for the raising of issues that may not arise as part of a structured interview approach