Perception research is a good way to understand the construction specifier. This market research can be used to inform a communications and marketing strategy for construction markets and develop an effective construction business strategy that influences specification.
Measuring perception gives an indication of what specifiers like about your construction organisation, what they do not like and, of equal importance, their areas of ignorance. The construction market’s perception of a company has an impact on its performance and shareholder value. It will also impact on what people are prepared to pay for its construction products and services. These perceptions are based on how the company performs and its communication with the construction market.