Effective marketing is key to a businesses’ success in the medium to long term, but it is often hard to justify in the short term, especially if budgets are under cost constraint.
Implementing a major marketing initiative can also be a challenge for the marketing team with the need to deliver on a range of tasks in the short term but with insufficient resource available.
For a company looking to enter the UK market, with no local presence or expertise, engaging local help to liaise with the UK certification authorities, identify suitable trading partners or develop a marketing package can significantly reduce market entry time.
In these situations, sub-contracting projects to external experts can be the most cost-effective solution, allowing the small marketing department to punch above its weight and deliver multiple projects. You gain access to high level expertise but only for as long as it is needed and without associated direct employment costs.