Further information: The team at Competitive Advantage have helped many construction product manufacturers develop and maximise the benefit of their construction CPD. Learn more here. We can help review your CPD. Providing a score, as well comments and observations, on elements such as promotion, presentation
This infographic provides a summary of the key factors for product manufacturers to consider when developing a CPD programme for delivery to construction decision makers such as architects and engineers.
CPD is a valuable marketing tool, a great door opener, it will help to establish your organisation and the presenter of the seminar as Trusted Advisor.
It should not be a sales pitch, but a well thought through presentation which highlight design considerations and solutions to problems. At the same time allowing you to explain the importance of key product features and introduce your product specifications.
Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer. This infographic looks at the effective steps to take when putting in place a specification strategy. #Specstrategy. It concludes with a number of tools that are available to the construction marketer.
The Chartered Institute of Marketing states that “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably” When marketing construction products how is this best achieved? The construction sector poses unique marketing challenges, with a complex decision making unit and many
This is a summary from the eLearning module History of the Industry part of our course Construction Industry Overview which is available to subscribers.