We have recently surveyed construction professionals, asking them questions about their journal readership, blog readership, social media activity and use of construction product directories. This is to inform the fifth edition of the Construction Media Index report. How have the findings changed since our
As we reach the halfway point in the year and companies start to think about their 2020 budgets the all-important question of “How to formulate a robust business forecast?” is again posed. With the current political and Brexit uncertainty. Even looking at what has happened
Marketing is no longer just direct mail and advertising campaigns, when we think marketing we think digital, personalised emails, targeted social media campaigns, SEO, blogs and instant downloadable content. This is the same for B2B as it is for B2C and the construction sector is
Apart from the obvious potential of increased profits, a successful export campaign can help not only to increase the resilience of overall profits, but also spread business risk, improve productivity and increase the return on investment and research & development. In this blog post, Darren
For manufacturers of building products, the specifier sector is extremely influential and important. With over 18,000 architects’ offices in the UK, employing around 57,000 specifiers it represents a large group of decision makers who you need to understand and engage with. It is also a
The CPAs Summer Forecast predicts construction output will grow 4.7% this year and 4.8% next year, this is good news but what does this mean to your business and how can you use it to plan? Start by looking at the forecast in more detail It
Industry figures show a marked decline in construction activity for Quarter 2 2019 The ONS report that for Q2 2019 construction output decreased 1.3% compared to Q1 2019, reversing the increase of 1.4% seen in Q1. This decrease quarter-on-quarter was mainly driven by a fall
When we first conducted the Construction Media Index in 2008 its purpose was to see how decision makers were moving from traditional hard copy publications to what was then the ‘new’ digital versions. Since then we have seen the market mature and most publishers have
Slight construction growth predicted for 2020, despite a month-on-month fall reported for October 2019 Glenigan have published their latest Construction Industry Forecasts for 2020-2021, predicting that after a 1% rise in 2019, the value of underlying project starts will rise by 2% for 2020 and
A new year, a new decade and a new government! Is your construction marketing strategy ready for these opportunities? As the industry gets back to routine after what seems to have been a longer than usual holiday it is time to take stock of the