For Smartmumz, the best is never enough when it comes to our kids’ health. We love our babies and we are proud to be the only one with a fully studied, transparent approach.)  Having a huge number of babycare products that exist nowadays makes it very hard to find the right products with the right quality and safety assurances designed to care for even a newborn or highly sensitive, irritation-prone skin.   We wanted reassurance that nothing harmful was included and that the care of our planet had been considered and respected through ethical production and exemplary trading measures. Having a scientific background, my explorations piqued my interest and I then began to embrace the study about the best baby products available in the European market since we are French. The result of this journey was fruitful and I can now safely provide my loved ones, and even myself, the best, healthiest, nutritious, and safe products.

Natural, organic, toxin-free, and cruelty-free is the DNA of Smartmumz.

Smartmumz offers a unique and transparent approach. You will immerse yourself in the world of gentle plant products and ingredients; those, which nourish, soothe, and protect.

And with that, welcome to the Smartmumz family. Welcome to the world of Smartmumz…

We’ve done all the hard work for you

Lorem We are passionate about helping you find the purest natural & organic baby products. Precious newborns and toddlers alike need gentle, chemical-free skin care, toothpaste, hair care products, and natural sunscreens to protect their delicate young skin from dryness, irritation, and the elements. We have everything you need to keep their skin soft, smooth, and protected; from natural moisturizers, nappy cream and baby wipes, all of which is safe, non-toxic, and worry-free for your children’s health and your peace of mind.

Our aim is to strengthen the bond between you and your child by helping parents feel confident and happy about the choices they make with the knowledge that they are providing the best skin care for their young family.

No nasties, ever!

Our carefully selected kids’ products contain the purest natural and organic ingredients, making it easy to find and choose safe options for little ones and big kids alike. With baby care Gift Packs and inexpensive options available, finding a beautiful and useful gift for a new or expecting mum is simple and affordable. And don’t spend a minute worrying about nasty ingredients since we have hypoallergenic and unscented options available for even the most sensitive young skin.

Making bath time fun

Our carefully selected You can make bath time fun with pure organic skin care and natural hair care products for your baby and kids that will keep them fresh and clean. No need to use a those body washes and shampoos full of toxins ever